Lastly, as GIFs are generally only a few seconds long they force you to condense your message down. Which means they're great for showcasing more of your brand personality and putting your human side on centre stage. Not only do GIFs have lots of eye-catching movement but they tend to be more light-hearted, humorous or fun. So simply put, GIFs are great for getting your foot in the door! 2. Once you've got their attention you can build on your message and draw them in further. This is the first step in getting someone to learn more about you, your organization or your idea. The movement in the animation attracts our attention and keeps us watching as the scene develops. One of the most powerful features of GIFs is that they're super eye-catching. How animated GIFs support your objectives 1. Here are our top 5 free tools to create your own in seconds □ In this blog we look at how you can benefit from animated GIFs and our top tips for sharing them across your platforms and channels.īut before we get into the detail - you're probably wondering how you can create your own. GIF files are the perfect way to share short animations that pack a punch.įrom emails and blogs to webpages and presentations, there are lots of ways you can use animated GIFs to supercharge the impact of your message. If you think GIFs are just for sharing trending memes on social media then you're only scratching the surface of their potential.
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